Hip-hop culture has become one of the most popular forms of music
and pop-culture in the past twenty-five years. In fact, it has emerged as
mainstream culture from its erstwhile existence in the margins[i]. The
mainstreaming of hip-hop culture has meant that predominantly black music
culture has been appropriated by white youth and musicians[ii]. Is the
appropriation of rap music and hip-hop culture by white artists a sign of
implicit racism? Here I speak specifically in relation to the 2014 Grammy Awards results.
Beginning in 1970s New York, hip-hop was the means for black youth
to express their struggles with racism, poverty, and other forms of oppression
that made them disadvantaged in society. It was a conscious act of dissent that
had themes, lyrics, music that reflected the culture of the black communities.
However, it became mainstream in the 1980s with a show on MTV showcasing
hip-hop music and rap. In the 1990s, hip-hop also became popular in Europe.
This is what constitutes the 'Cultural appropriation' of hip-hop. Cultural
appropriation is the process by which a cultural product from a different
culture is adopted, performed, and transformed. It is not so that white rap and
hip-hop artists ‘want to be black’ but that they want to be associated with
those qualities associated with blackness which make blackness cool[iii].
The cultural appropriation of hip-hop is not problematic in
itself, but the past of the art-form is done away when performed by white
musicians. Racism in contemporary society acts through ideology as well as
practice. The different ways in which hip-hop culture has been moulded to
mainstream popular culture has had certain racist outcomes—though it may not be
detrimental in itself or in its intent.
The extremely famous rapper Iggy Azalea was accused of making
racist remarks in her song “D.R.U.G.S” (2012) in which she called herself a
‘runaway slave master’. Not only this, in the recent Grammy award nominations
(2014), Iggy Azalea, a white rap-artist, was presented with four nominations
and Macklemore, a white hip-hop artist, won the award for best rap record of
the year. This is not the first time that a white artist has won in this
category. In fact, Eminem, a white rap and hip-hop artist is the best-selling
hip-hop artist of all time. Further, there were no nominations for any person
of colour in the top categories: Record of the Year, Song of the Year and Best
New Artist. Racist practices are racist not because of their racist
intentionality but in terms of their effects[iv]. Perhaps, the
practice of rewarding only white rap artists in such categories has had racist
effects. As Azalea Banks, a black-rap artist said in an interview, ‘the message
to white kids..is, ‘You’re great. You’re amazing. You can do whatever you put
your mind to.’ And it says to black kids, ‘You don’t have s***. You don’t own
s***, not even the s*** you created yourself’”. Despite the profanity, Banks
makes an important point about white privilege in the music industry.
It would be relevant to mention here that though few black artists
won awards in 2014 Grammys, for instance— BeyoncĂ© won multiple awards including
Album of the Year. However, she represents a very commodified,
objectified, racialised‘black beauty’ [v].
While there is nothing inherently bad about cultural appropriation
of hip-hop culture, when white artists use the very same medium in racist
ways (as Iggy Azalea did), or when white hip-hop artists clearly enjoy the
privilege that their skin colour provides them, such practices do have racist
effects. So what about here in India? Is Honey Singh racist? Some would argue
he is definitely sexist and misogynistic but does his cultural appropriation
create problems for black rappers? Not really, but for women, sure!
[i] Androutsopoulos
and Scholz 2003 p.463
[ii] Rodriquez
2006 p.646.
[iii]Perry 2002, cited in Androutsopoulos and Scholz 2003, p.649.
[iv] Anthias
and Yuval-Davis 1992 p. 13
[v] Gilroy 2000 p.21-22
References:
“BeyoncĂ©.” 2015. The GRAMMYs. Accessed
January 9. http://www.grammy.com/artist/beyonce.
“Grammy Awards: Is Iggy Azalea This Year’s
Macklemore & Ryan Lewis?” 2015. EntertainmentWise. Accessed
January 9.
http://www.entertainmentwise.com/news/162890/Grammy-Nominations-2015-Why-The-Backlash-Against-Iggy-Azalea.
“The GRAMMY Awards.” 2015. The GRAMMYs.
Accessed January 9. http://www.grammy.org/recording-academy/awards.
Androutsopoulos, J. & Scholz, A. 2003
“Spaghetti Funk: Appropriations of Hip-Hop Culture and Rap Music in Europe”, Popular
Music and Society, 26:4, 463-479, [online] Accessed January 9.
http://dx.doi.org/10.1080/0300776032000144922
Anthias, F. and
Yuval-Davis, N. 1992 “The Concept of ‘race’ and the Racialization of Social
Divisions” in Racialized Boundaries: Race, Nation, Gender, Colour and
Class and the Anti-racist Struggle. London: Routledge, pp. 1-
20.
Chang, Jeff. 2015. “Azealia Banks, Iggy Azalea and
Hip-Hop’s Appropriation Problem.” The Guardian. Accessed January
10.
http://www.theguardian.com/music/2014/dec/24/iggy-azalea-azealia-banks-hip-hop-appropriation-problem.
Freeman, Hadley. 2013. “Miley Cyrus’s Twerking
Routine Was Cultural Appropriation at Its Worst.” The Guardian,
August 27 2014, sec. Accessed on January 9.
http://www.theguardian.com/commentisfree/2013/aug/27/miley-cyrus-twerking-cultural-appropriation.
Gilroy, P.
2000. “The crisis of Race and raciology” in Between Camps (London:
Penguin, 2000), pp. 11-54
Ramirez, E. 2014. “Why Iggy Azalea Will Win the
Best Rap Album Grammy: Op-Ed.” Text. Billboard. December 5 2014.
Accessed on January 9.
http://www.billboard.com/articles/events/grammys-2015/6363746/iggy-azalea-best-rap-album-grammys.
Rodriquez, Jason. 2006. “Color-Blind Ideology and
the Cultural Appropriation of Hip-Hop” Journal of Contemporary
Ethnography. Volume 35 Number 6 December 2006. Accessed on January 9.
http://www.sagepub.com/newman7study/articles/Rodriquez.pdf
Wilson, Carl. 2014. “White People Win the Grammys.” Slate
Magazine. January 27 2014. Accessed on January 9.
http://www.slate.com/articles/arts/music_box/2014/01/_2014_grammy_winners_daft_punk_macklemore_and_other_white_people_triumph.html.
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